Branding & Web Design

Clinic Sollievo

Relief. That is the meaning of the word sollievo in Italian. And it was no accident that the word was chosen as the name: the clinic's mission is to fight an illness difficult to be detected by dentists. And our mission was to create a visual identity to convey the same lightness and tranquility as the name.

The project

The Sollievo Clinic is a multidisciplinary clinic, in order to treat the Temporomandibular Disorder (TMD), a kind of disease that has symptoms like headaches and problems in areas of the jaw. The proposal is to provide treatments without the use of any kind of drug (medication).

Our job was to develop an original concept for a visual identity with basic application, in print and digital media.

The Visual Identity

The word Sollievo means relief in Italian. So the concept of the visual identity was designed to convey values such as peace, tranquility and simplicity. Also a tagline to accompany the logo was created, as well as applications in printed materials.

The result was a simple and pleasant visual identity, that is also consistent.

The symbol

In addition to the symbol being inspired by a mobile spiral, it also presents subjectively a smile (like the letter "e" of the custom typography also refers to a gently smile).

Clínica Sollievo - projeto identidade visual símbolo construção
Clínica Sollievo - projeto identidade visual símbolo
Clínica Sollievo - projeto identidade visual símbolo

Custom Typography

Clínica Sollievo - projeto identidade visual tipografia customizada construção
Clínica Sollievo - projeto identidade visual tipografia customizada
Clínica Sollievo - projeto identidade visual logotipo
Clínica Sollievo - projeto identidade visual logotipo
Clínica Sollievo - projeto identidade visual material gráfico cartão de visitas

Responsive website

the development of the website of the clinic was also part of the project, which was created using WordPress as a content management system (CMS). The site is fully responsive, adapting to any mobile device.

Clínica Sollievo - desenvolvimento website