The Sollievo Clinic is a multidisciplinary clinic, in order to treat the Temporomandibular Disorder (TMD), a kind of disease that has symptoms like headaches and problems in areas of the jaw. The proposal is to provide treatments without the use of any kind of drug (medication).
Our job was to develop an original concept for a visual identity with basic application, in print and digital media.
The Visual Identity
The word Sollievo means relief in Italian. So the concept of the visual identity was designed to convey values such as peace, tranquility and simplicity. Also a tagline to accompany the logo was created, as well as applications in printed materials.
The result was a simple and pleasant visual identity, that is also consistent.
In addition to the symbol being inspired by a mobile spiral, it also presents subjectively a smile (like the letter "e" of the custom typography also refers to a gently smile).
the development of the website of the clinic was also part of the project, which was created using WordPress as a content management system (CMS). The site is fully responsive, adapting to any mobile device.