The Echos Studio Bar & Produções is a mix of a musical pub bar and a musical producer business with its own record label. The musical genres of this project ranges from blues, jazz and rock.
The partners presented us the proposal of their business and gave us the mission to create a brand that represents and make present the spirit and appeal of the chosen musical genres. In addition, the brand should be versatile enough to be applied in various market segments in which the company act, the first two being the gastronomy and entertainment segment with the musical pub, and the music production segment through their own record label.
Brand personality and dynamic visual identity
Before we work on the visual identity, we focused our efforts in the brand identity. We worked together with partners to create a brand personality with clear values and a suitable voice tone: irreverent, conversational, humorous and playful, approaching occasionally a satiric tone.
For the visual identity, we developed a dynamic system where you can create logo variations for different business fronts, while the brand identity remains consistent and easy to identify. Thus, the visual identity system gives freedom for future changes in the business.
Background patterns and icons
To bring a dynamic and diverse look to the site and other applications, we created some background patterns. This here is built using the icons set of the visual identity.
The symbol and its different versions
The versatility of the visual identity of the Echos goes far beyond the range of colors and logos. The symbol was created with the intention of becoming the most representative piece of the brand, reflecting the irreverence and humor through different versions.
As an example, we can use the symbol to incorporate different characters and famous genres in music.
Visual identity applications
We also create all application materials for the brand: stationery materials, signage, menus, packaging, among others. The brand manual also covers suggestions of application for several areas.
The Echos website(s)
In addition to all the development of the brand, we have also developed the sites of the two areas of business: the Echos Studio Bar and Echos Productions. The project was developed using WordPress Multisite as the basis for an easier and centralized content management. The layout of both sites is responsive and fits different mobile devices.
Award winning project!
Midia Festival 2013 - Silver rooster
The work we did for Echos Studio Bar & Produções was recognized in the Media Festival 2013. The brand project for Echos received the Silver Rooster in the Branding category.